Bookletpedia Innovatives Private Limited is a Government of India-recognized startup under the Startup India Scheme by the Department for Promotion of Industry and Internal Trade (DPIIT). It is the brainchild of Piyush Poddar and Ayush Poddar, who co-founded the company in 2020. Bookletpedia envisages empowering people at the grassroots through information dissemination and capacity building, aiming to bring about systemic change. We partner with individuals, NGOs, CSR implementing agencies, and government agencies to design Information Education and Communication (IEC) materials and build the capacity of the stakeholders.
Our journey started during the lockdown period of March 2020 when Rajasthan Mahila Kalyan Mandal (RMKM) (an organization based out of Ajmer, Rajasthan) with whom Piyush Poddar (Director, Bookletpedia) worked as an intern during his Master's in Social Work, was assigned a task to develop and design an educational booklet on two schemes being implemented in Rajasthan, namely the MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act,2005) and the Palanhar Yojana. He was asked to design the booklet based on the government-provided information on the ways to avail the benefits under the schemes and make the information available to the grassroots population in an innovative manner. This project ultimately spawned into what is today known as Bookletpedia.