The Haq project is a collaboration between Bookletpedia, Edutopup, and Sachhi Saheli Sanitary Napkin Producer Cooperative Society Limited (SSSNPCSL) for the establishment of a sanitary pad manufacturing unit, its marketing and capacity building of the members in Sakra block of district Muzaffarpur, Bihar. The cooperative is a collective of Self-Help Group (SHG) members of Bihar JEEViKA. (The Government of Bihar, through the Bihar Rural Livelihoods Promotion Society (BRLPS), is spearheading the World Bank-aided Bihar Rural Livelihoods Project (BRLP), locally known as JEEViKA with the objective of social & economic empowerment of the rural poor.) The Cooperative is a women-led initiative with the support of the Bihar government to provide access to hygienic products during menstruation and create employment opportunities for the people who lost their jobs due to covid-19.
The scope of the work includes
Assisting the member of the cooperative in setting up the sanitary pad manufacturing unit and providing training on making sanitary pads including information sharing on the raw materials to be used.
Training the members on the marketing of the sanitary pads including setting up of marketing channel for reaching out to the final consumer. Given the fact that Bihar JEEViKA functions through its institutions at different levels, the team is expected to coordinate with the cadres and the members of the institutions for marketing.
Working on the branding including logo design, tagline, and design of the product package to create a distinct identity for the product.
Training on soft skills.